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ARE YOU READY FOR THE 2017 TOT?

We sure hope you are, because we are planning an amazing tournament. We look forward to seeing our owners from around the country at this ultimate family reunion. Sign up today for one of the best tournaments you will fish all year.

The TOT is scheduled for June 1-3, 2017 and we are once again returning to the awesome fishery of Kentucky Lake. Tournament registration is $200.

 

 

 

 

 

 

 

 

 

Mercury Marine today announced a new brand message and global advertising campaign focused on enhancing the boating experience. The campaign, “Go Boldly”, inspires confidence while capturing the high level of excitement and energy around the Mercury brand. To promote this new approach to consumer marketing, Mercury has created a Go Boldly video and enhanced web presence that shows off the spirit of self-assurance the company brings to boaters around the world.

“We set out to develop a powerful and ownable brand essence for Mercury Marine that will complement and accentuate our world-class products,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Go Boldly creates an emotional connection with our customers with the goal to create an unprecedented level of brand loyalty that we hope will create customers for life.”

The new brand creative was designed with the help of Miami-based Markham & Stein, an agency with more than a decade of work in the marine industry. The idea of Go Boldly was fashioned to differentiate Mercury Marine from the competition while strengthening relevance with core customers and building brand loyalty across the entire product line.

“Through extensive consumer research around the world, we saw a real opportunity to direct our marketing efforts towards the end consumer,” said Dauchy. “Our job at Mercury Marine is to empower boaters to enjoy their time on the water and create life-long memories.  Go Boldly embodies that aspirational pursuit of adventure and how Mercury creates those memories for the boater.”

The new creative assets will be featured in various forms of media and have been integrated into Mercury’s trade show displays for the 2017 boat show season.

 

 

 

 

Two Rivers Ford - Ford Truck Central 

Ford announced Monday it will assemble the new Ranger

 

 

 

2018 Ford F-150 Adds Its First Diesel

With an available Power Stroke V-6, Ford's cash cow now drinks diesel.

 

 

 

 

Remember the old days when a design was expected to carry a pickup-truck model for nearly a decade? Well, that’s ancient history. With truck sales continuing to outpace passenger vehicles—Ford sold more than 820,000 F-series trucks in 2016, more than double the sales of the Toyota Camry, the top-selling passenger car—manufacturers have a vested interest in keeping trucks fresh. That means shorter life cycles with numerous updates in between. Ford isn’t taking any chances with its aluminum-bodied cash cow. Just three short years after the latest F-150 made its debut at the 2014 Detroit auto show, the automaker has given its styling a once-over and updated the powertrains, including adding a diesel to the menu for the first time.